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  • Writer's pictureNan Zhou

5 mind-blowing stats highlighting the importance of using visual

Updated: Dec 20, 2021

As the old saying goes "a picture is worth a thousand words”. When it comes to engaging your audience, make them click, or lead generation, there is nothing more effective than using visuals like images, charts and maps.

Here are 5 incredible stats I found recently that will prove to you why you need to include as much visuals on your website and all marketing materials.

Let's recap a key stat I mentioned in my previous post:

1. The human brain processes images 60,000 times faster than text, and 90% of the information processed by the brain is visual.

So humans are visual animals, we know that already, what does that mean for marketers and businesses?

2.. Photos average a 35% boost in Retweets vs Quotes get a 19% boost in Retweets

3. Users will read about 20% of the text on the average page

4. On Facebook, photos are the most engaging type of content and it has an interaction rate of 87%.

5. Original graphics is more likely to help you reach your audience, yet only 32.5% of marketers create their own visuals, so if you want to beat your competition and win more leads, then one easy way is create your engaging visuals.

So data visualisation is easy, just create some infographics and there are plenty of awesome tools out there (e.g. Flourish). But if you are working with a long list of locations, what kind of visual can you create to gain an edge and improve your audience engagement?

The answer is a custom interactive map. Consolidate your list of locations and the accompanying text info and images into an interactive map tool where they can quickly and easily filter or search for the location or product they are after.

This is where No Code Map App can help. With our platform, regardless of the industry, as long as you know basic spreadsheet functions, you can create agency-quality interactive maps customised to your own brand colour and style. Supercharge your audience engagement with a custom interactive map that they can visualise AND interact.

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